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1. INTRODUCTION
2. STATUS AND DEVELOPMENT TRENDS OF MARKET OF EXPANDING CONSTRUCTION FOAMS
2.1. Sale volume of expanding construction foams in 2008 - 2013 and forecast for 2014
2.2. Analysis of volume sales of expanding construction foams dynamics
2.3. Sale value of expanding construction foams in 2008 - 2013 and forecast for 2014
2.4. Analysis of value sales of expanding construction foams dynamics
2.5. Analysis of average prices for expanding construction foams in PLN per liter in 2008 - 2013 and forecast for 2014
2.6. Analysis of average price of expanding construction foams per liter dynamics
3. COMPETITION IN THE MARKET OF EXPANDING CONSTRUCTION FOAMS
3.1. Market shares of producers in market of expanding construction foams
3.2. Analysis of competitive environment
3.2.1. Introduction
3.2.2. The promotion and pricing competition costs as percentage debit of turn over
3.2.3. The product development costs as percentage debit of turn over
3.2.4. The cost of keeping of 1% market share
3.2.5. The cost of gaining of 1% market share
3.2.6. The budget of promotion & pricing competition
3.2.7. The budget of product development competition
4. DISTRIBUTION SYSTEM ON MARKET OF EXPANDING CONSTRUCTION FOAMS
4.1. Flow –of- goods schemeof expanding construction foams
4.2. Distribution channelsof expanding construction foams
4.3. End-users of expanding construction foams segmentation
4.4. Selling point of expanding construction foams structure (where end-users are buying products)
4.5. Number of brands of expanding construction foams being offered by wholesales/ being used by professionals
5. IMAGE AND PERCEPTION OF BRANDS OF EXPANDING CONSTRUCTION FOAMS
5.1. Results of research
5.1.1. Most known brands of expanding construction foams
5.1.2. Brands of expanding construction foams perceived as high quality
5.1.3. Brands of expanding construction foams perceived as low price
5.1.4. Brands of expanding construction foams perceived as easy available
5.2. Semantic profiles of some brands of expanding construction foams
5.2.1. BOSMAN
5.2.2. DEN BRAVEN
5.2.3. FISHER
5.2.4. FLEX
5.2.5. HENKEL/CERESIT
5.2.6. JKK
5.2.7. KNAUFMANN
5.2.8. LAKMA
5.2.9. PROFIT
5.2.10. RYTM TRADE
5.2.11. SELENA/TYTAN
5.2.12. SIKA
5.2.13. SILPAC
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