MARKET ANALYSIS - MARKETING RESEARCH - CONSULTING
Our mission is to create a picture of the market, provide information and advice to enterprises and institutions, to help them meet changing industry environment and consciously create a presence in selected areas of product-market.
- First, we assist in making decisions, through market research, market analysis, strategic and operational advice, organizational and economic analysis.
- Second, we help in the implementation of the decision; by creating work plans, organizing and supervising the activities and training.
WE OPERATE IN THE MARKET OF RESEARCH AND CONSULTING SERVICES
CONTINUOUSLY SINCE 1990
We have over 30 years of experience in implementing projects related to:
- Analysis of market and marketing research (quantitative, qualitative, surveys, depth, group, experts, omnibus).
- Strategic Consulting (comprehensive analysis of companies, restructuring and recovery programs, development strategies).
- Operational Guidance (business plans, marketing plans, promotion plans, programs of creating assortment policy, programs optimizing the distribution policy, concepts of marketing services organizations).
- Economic, organizational and marketing analysis (valuation of companies, the accounts of investment efficiency, financial projections, SWOT and portfolio analysis).
- Training (organization and management, marketing, sales, communication).
AUTHORIAL RESEARCH METHODS
With our 30 years of experience in selected areas of the economy, by carrying out innovative projects, we have developed our own unique method of research and analysis. Our proprietary methods are successfully used by other consulting and research companies. Experience combined with specialization allows us to be independent - and these are the main values that our customers appreciate.
Our company was the first in Poland which developed and successfully used a variety of unique research methods, such as:
- Method of estimating the market shares of individual companies and brands in the market for a product group, including specificity of the distribution system, this method allows you to make a fundamental distinction between the structure of competition on the supply side, and the structure of competition on the demand side and fairly assess the competitive position of individual players in the market in a given period of time.
- Method of analyzing the competitive environment, which, based on distribution of market shares for each company can be exerted on it to determine the aggregate competitive pressure and spread the pressure on price competition and market positioning, from the economic analysis in this method, you can determine what kind of budget the company should issue both to defend their current position and to expand.
- Method of estimating the volume and value of freight flows in the distribution system of building materials, we compare the distribution channels (long-classical, direct sales to the construction site, the channel of stores) with segments of consumers (do-it-yourself, buy-it-yourself, small professional, big professional) and the various sources of supply.
- Method for assessing the market value of signs and marks present on the markets of individual product groups, in this method the results of field research on the image and visibility of the individual companies and brands are translated, using an econometric model, the real economic values.